Learn how to identify, scope, and validate data for effective decision-making. Get to know how to use facts, metrics, and data to guide strategic business decisions that align your goals, objectives, and initiatives.
Develop competencies in identifying, transforming, and utilizing data as a source of business and marketing growth. Learn to think like a data detective and understand how data can provide invaluable insights.
Identify analytics categories, business intelligence, how to select analytical methods, evaluation and how to refine your analysis. By the end of this program, you will be equipped with the skills, knowledge and confidence you need to approach, understand and work with data in your organization.
Managers, high potentials, senior managers, and executives who aim to:
Jacobs University’s Data-Driven Business Program for professionals is attended by participants of varying skills and experience, to encourage a broad exchange of perspectives and challenges from different industries, countries, and expertise. Do you want to use already existing data to make better and more informed business decisions? Participate in the program and lay the groundwork for a data-driven culture and a digital transformation journey.
Join online from everywhere in the world
Get trained by an internationally renowned professor of Jacobs University
Connect and engage live with faculty and participants in a virtual classroom
Gain awareness of data-driven decision processes
Get deeper insights in how to develop a structure for a successful digital transformation towards a data-driven business
Participants of the full program will receive a University Certificate including a digital badge. You are free to use it on your social media.